A Few Words

About Me

Hi, My Name Is

Mubarik Hussain

I am an ardent marketing professional with over eight years of industries experience in different domains like Customer Services, Business Development and Brand Management. My portfolio also incorporates areas like Sales Operations & Fundraising.

I earned my MBA degree with concentration in Marketing from COMSATS University, Pakistan

A Brief Introduction

As a besotted marketer, I have an understanding of the full buyer journey, from the value proposition and pricing design right through to sales funnels, teams, and CRMs.

I’ve been building and implementing customer-driven and effective strategies with a focus on using integrated marketing communication tools & techniques that improve the business bottom line and propel company offerings to the top.

With a comprehensive background in both product and service marketing and strengths in team leadership, communication, and project management I have created campaigns that centered around consumer education and brand awareness on how to use companies’ products and services.

Apart from using conventional marketing tactics and approach to capture customers & procure business, I have used my digital marketing skillset which helped me a lot to reach and target my niches efficiently and effectively and getting leads from websites traffics through organically and paid methods using Search Engine Optimization, Google Adwords, Content Management System and Content Marketing mechanism and successfully grew organic revenue by 74% in 8 months through content creation and link-building strategy.

With Social Media Marketing platforms, I’ve designed and run campaigns to reach potential customers and to retain the existing customers with the help of Facebook Ads. Also, Content Marketing techniques helped me target and capture customers using other Social Media Platforms like Instagram, Twitter, LinkedIn, and YouTube.

My Take On Marketing

Marketing refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales. Marketing does overlap heavily with advertising and sales.

Marketing is present in all stages of the business, beginning to end. The purpose of marketing is to research and analyze your consumers all the time, conduct focus groups, send out surveys, study online shopping habits, and ask one underlying question: “Where, when, and how does our consumer want to communicate with our business?” Marketing is the process of getting people interested in your company’s product or service. This happens through market research, analysis, and understanding your ideal customer’s interests.

Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising. Where your marketing campaigns live depends entirely on where your customers spend their time. It’s up to you to conduct market research that determines which types of marketing — and which mix of tools within each type — is best for building your brand. Internet marketing, Search engine optimization, Blog marketing, social media marketing, Print marketing, Search engine marketing, Video marketing.