What is Search Engine Optimization (SEO)?

You might have heard about SEO, and if you haven’t already, SEO is the process/practice of taking such steps that ensure the visibility of a website or a web page in a search engine’s unpaid results. It is a marketing strategy for businesses to rank their websites higher on search engines like Google. As the Internet has turned our existence upside down and revolutionized communications to the extent that it is now our preferred medium of everyday communication. People’s main way to discover content is searching online using different search engines, so to rank higher in search engines can lead to an increase in traffic to one’s website/webpage.

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